T.O.W. : Week 3

2 02 2010

Is social media monitoring ethical? The answer to this question is a resounding yes! Not only is it ethical, but the responsibility on behalf of the brand itself to make sure they know what is being said about their brand in every way possible on all forums. The area where ethical questions can arise is how the information found is used.

When running a business it is imperative to know how your customers and potential customers feel about your brand, and what they are saying about your brand if you want your brand to continue to grow and prosper. For instance the new Dominos ads where they address the complaints of their customers through taped focus groups. Social media monitoring is just another form of focus groups.

Where ethical questions can come into play is how the information gathered is used. For instance it is easy to manipulate the information you find to skew it towards what ever point you want to prove. For example  if you want to show nothing but positive remarks about a brand you can do that, and vice versa. Just like a reporter who only shows one side of a story or does a half story just to have the most controversial story they can.

Social media monitoring is a great tool for any business to use in order to gauge its feedback from it’s customers. However social media monitoring must be used in a responsible matter.





T.O.W. : Week 2

2 02 2010

Why are comments integral part of blogs? Blog comments are the way that the readers can interact with the blogger. The comments allow the blogger to see how their audience feels about the work they are putting on their blog. A blog is a way to express yourself about anything you want to, but also give people the chance to view your thoughts, it’s like a public journal if you will. Without the comments, the blogger is just talking to themselves. The best advice on blog comments I can give is be honest, be respectful and honest.





My top 10 things I learned this year

3 05 2009




30 04 2009

I made a comment on Meshae’s blog





Previous Post

30 04 2009

I made a comment on Femi’s blog





30 04 2009

I made a comment on Natalia Daies blog





Grandpa and Craig Ferguson

30 04 2009

About a month ago my dad called me and told me that him and my granddad were going to be in the states starting with LA and ending in Atlanta. Then my friend sent me these videos, pops didn’t mention what they would be doing in LA. This is my granddad on the late show with Craig Ferguson.





How to Handle a PR Disaster

30 04 2009

This is the way to respond to a PR disaster if you own a restaurant chain.





Caddy’s Video

30 04 2009

Check out this music video for the song Caddy’s off of the SMKA The 808 Experiment… I also have a cameo in this video so check it out and support some good music coming out of Atlanta





Falcons sign Sarah Jessica Parker!!!

30 04 2009

Excuse this personal rant but why in the world did the Falcons sign Sarah Jessica Parker (John Parker Wilson). I mean he has the arm strength of a 4th grade girl scout, no disrespect to any 4th grade girl scouts. I do not mean to slight any of your throwing abilities by comparing you to Sarah Jessica Parker, I’m sorry. Seriously though the last good thing that came out of the University of Alabama was Joe Namath and that was 50 years ago!!! Oh yea and Go DAWGS!!!!!