First question, what would drive a company to create a podcast?
Podcasting is a great way for companies to interact with their publics. Also a podcast whether it is audio or video gives a more personal feel to a company than any press release ever could. A podcast allows a company to share with its publics current products being developed, where the company wants to go in the future, and any other kind of information about the company that they feel fit. Another huge part in terms of why a business would want to create a podcast, it’s another form of FREE publicity for their business. It costs absolutely nothing to create and publish a podcast. Also a podcast can go places that a blog can’t quite go. A podcast can be downloaded on to your mobile media player device and that can be used when you’re driving in your car, working out at the gym, or even if you’re going out for a nightly constitutional. A podcast allows you to multitask, you can listen to a podcast while doing a number of different things. However for a blog you do have to sit and focus on reading the blog. A podcast just allows for more interaction at the convenience of the listener.
