Chapter 3

30 03 2009

In chapter 3 of our book Public Relations: Strategies and Tactics (9th Edition) ethics of a PR professional were discussed.

  • Ethics is the way each person identifies what is right and what is wrong

There are 3 ethical orientations:

  1. The Absolutist- either right or wrong there is no middle ground
  2. The Existentialist- decision made on immediate practical choice
  3. The Situationalist- decision depends upon what will do most good and least harm
Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: