Chapter 6

30 03 2009

In chapter 6 of our book Public Relations: Strategies and Tactics (9th Edition) program planning was discussed.

  • 3 situations that call for a PR campaign
  1. A one-time project
  2. Remedial
  3. Reinforcement

Approach to planning:

  • what is the situation
  • what are the objectives
  • who is the audience
  • what is your strategy
  • how long will it take
  • how much will it cost
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