Chapter 14

30 04 2009

In chapter 14 of our book Public Relations: Strategies and Tactics (9th Edition) news releases were dicussed:

A news release is a way to get information to numerous news outlets.

See Barbara Nixon slideshow for news release writing guidelines.

My 2 most important tips I learned about writing a news release:

  1. Grab the readers attention within the first couple of sentences.
  2. News release is not paid advertising



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