Chapter 9

30 04 2009

In chapter 9 of our book Public Relations: Strategies and Tactics (9th Edition) persuasion was discussed:

Here are some do nots of ethical persuasion:

  • Don’t fake the funk- do not say you are an expert on a something when you aren’t
  • Keep it real- don’t work for something that goes against your personal belief system
  • Don’t write a check that you can’t cash- if you aren’t 100% positive don’t say that you are



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